Services

We offer a full-service market research capability including:
  • qualitative research
  • quantitative research
  • longitudinal and ethnographic studies
  • customer closeness

We specialise in projects where different data sources need to be drawn together to create compelling outputs.

We can synthesise and develop previous research, integrate your customer and market data and work in tandem with other agencies on the issue at hand.

We help you develop a customer-first culture in your business. We use a variety of different tools:
  • Customer CultureTM - our customer-centricity audit
  • Insight team structuring & development
  • Insight user training

We specialise in helping our clients make the most of the insight they already have. We help them build a strong platform of customer understanding, and how to use that understanding to drive better decisions.

We help you fill unexpected gaps in resource that can happen when you’re least expecting them:
  • Unexpected large project briefs
  • Urgent new business priorities
  • Help for the team during key trading times of year
  • Sudden team sickness or sabbatical

We offer senior level flexible, short-term emergency cover, working on either a project or day rate basis, from whichever location you need us.

Tools

We offer a complete bespoke service. However, we have found that many of our clients look for help in similar areas. We have therefore developed a set of best-practice tools designed to help shortcut to a best-in-class solution. Each tool is structured enough to help guide you efficiently, but flexible enough to allow us to tailor-make a solution for your business.

Customer Culture

How customer-centric is your business and what actions can you take to swiftly improve? Our Customer Culture audit helps you to identify and address areas of focus quickly.

Customer Closeness

A best-practice model for getting the most out of customer closeness – getting your business closer to its real customers in a memorable way.

Insight Blueprint

Using our extensive experience, we’ve created a blueprint for the optimal insight team – the best way to structure the team and its outputs to achieve maximum traction for customer information in your business.

Commercial Support

Commercial teams can be resource hungry – our model allows you to outsource the day to day commercial insights for a fixed cost, freeing up your team for strategic priorities.

Retail Expert

Accurately assess the success of your new in-store initiatives using a combination of customer and retail expert feedback – our own best practice blended methodology.

Case Studies

CUSTOMER PROPOSITION
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…when the Dixons Carphone team were up against the tightest of deadlines, we designed and delivered short turn-around proposition work


Insight Sherpas provided fast-turnaround insight and analysis on a new piece of proposition work. They balanced sound advice on the right way forward with a can-do, pragmatic approach, delivering a debrief that clearly contextualised the results and provided clear recommendations. They are particularly adept at engaging stakeholders with less insight experience and helping businesses become more customer focussed.

SARAH FULLER

CMO, SERVICES
MIXED-METHODOLOGY STRATEGIC INSIGHT
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…when the team at Samworth Brothers wanted to help their primary customer (Tesco) better understand the changing needs of consumers as they age, we delivered ”How Britain Ages” – an extensive mixed-method project that investigated the topic in detail


I've worked with Insight Sherpas on some of our most important strategic projects. With their depth of client-side expertise, they bring a unique combination of technical expertise and business understanding to a project, and really help us to create insight that leads to action.

ANDY HILL

GROUP INSIGHT DIRECTOR
INSIGHT CAPABILITY DEVELOPMENT
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…when B&Q needed an insight team restructure and a new customer segmentation, we delivered


We needed Insight Sherpas to come in, plug and play which is exactly what they did. They restructured, upskilled and led the team, developed a new insight strategy and plan for the year which the CEO bought into. They also developed a number of other essential pieces of research that we were lacking. They got up to speed quickly and did an excellent job at delivering at pace. I would highly recommend working with them

NATASHA GLADMAN

INTERIM MARKETING DIRECTOR
STAKEHOLDER TRAINING
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…when LEGO needed to super-charge it’s global shopper capability training, we put together a programme


Insight Sherpas worked with us to sharpen our thinking around building capability. They took a huge amount of information and quickly digested it to provide coherence and simplicity. The team worked in a highly flexible, engaged and collaborative manner and the resulting outputs have for us been step changing and set a new standard of delivery

SHELLEY WATSON

GLOBAL SHOPPER DIRECTOR
STRATEGIC PROJECT DELIVERY
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…when John Lewis needed emergency strategic cover for board reporting, we stepped in to help


Insight Sherpas provided invaluable support to John Lewis, helping an under resourced Customer Insight team navigate through our busiest time of year. In addition to managing the team on a day to day basis, they also supported the development of our 2017 Customer Strategy, and provided recommendations for enhancing the level of Insight we provide to the business

KATE PEARSON

HEAD OF CUSTOMER INSIGHT
TEAM SUPPORT
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…when Co-op needed extra resource to help out during a busy time, coupled with staff absence, we worked flexibly to ensure continuity on their key projects and helped the team implement new ways of working as part of an on-going restructure


Insight Sherpas really helped us out during a period of limited resource and team upheaval. They steered our most important projects safely to fruition, looked after the team and gave a fresh perspective on insight best practice that has been very useful. I would highly recommend them

TIM SLEAP

DIRECTOR OF DATA & INSIGHT

Team

All of us at Insight Sherpas are former client-side insight leads from major retailers. Our experience allows us to approach your brief from an in-house perspective, rather than purely an agency perspective. We understand how to co-create the best brief, how to present compellingly and how to engage stakeholders to foster participation and drive action

SARAH ALEXANDER

  • 21 years insight experience (client side)
  • Strategic insight specialist
  • When not working with clients, likely to be pretending to go hiking to justify the fried food…
  • Mob. 07880 720916

CATHERINE LLOYD

  • 17 years insight experience (client side)
  • Retail & shopper specialist
  • When not working with clients, likely to be getting muddy on an outdoor adventure…
  • Mob. 07973 306626

HELEN TABRETT

  • 16 years insight experience (client side)
  • Insight engagement specialist
  • When not working with clients, likely to be drinking a cool drink in a Cornish village pub…

CAMILLA CRESSWELL


Clients

Contact

Registered Address
Insight Sherpas
78 York Street
London
W1H 1DP

Tel. 020 7692 8267
Mob. 07880 720915
sarah.alexander@insightsherpas.com

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