A few years ago, psychologists at Stanford University ran an experiment. They split participants into two groups: tappers and listeners. Those in the
Do more words begin with “r” or have “r” as the third letter? Think about it for a second -
Memory’s a funny old thing. Try the following test. First, get a piece of paper and a pen. Next, read
How good a driver would you say you are? Pretty decent? Above average even? Well, you’re not alone. A recent
It’s fair to say that the business world loves a good cliché. Spend any time at a marketing conference and
It can come as a shock to realise just how little customers think or care about the brands we work