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Customer Closeness – Putting the ‘What’ before the ‘How’
Customer Closeness – Putting the ‘What’ before the ‘How’

So, you’ve decided that you need to get your business closer to its shoppers and you’re thinking about how to

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Customer Closeness – telling you what you already know
Customer Closeness – telling you what you already know

Most businesses would agree “we have lots of data, but not a lot of insight”. We hear this echoed back

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Why is everyone talking about customer closeness?
Why is everyone talking about customer closeness?

It used to be the case that if you had leaner manufacturing, made higher quality products­­ or had superior distribution,

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Customer Closeness – fancy methodologies need not apply
Customer Closeness – fancy methodologies need not apply

Many agencies have come up with fantastically creative ideas on how to get their clients closer to customers over the

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