Insight Sherpas Logo

Hello we’re the sherpas

We identify the right customer insights
path for your business. We chart the way, navigate the obstacles and
take your people on the journey.


Customer Insight should always deliver incremental value for your business. So, we plug whatever gaps you have in knowledge, resource or capability that are preventing you from converting information about your customers into profitable growth.

Our Services

We answer your
big insight questions

We offer full-service primary research, including qual, quant, continuous and ethnographic research. We specialise in large-scale mixed methodology projects that require multiple inputs from different sources

Need to deliver an insight project?
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We land insight within
your business

We take existing data feeds and tools and re-work the insights into compelling customer stories for the business.
We specialise in customer closeness and optimising panel management

Too much data, not enough insight?
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We build strong
insight foundations

We advise clients on how to improve their insight capability, both in terms of the structure & function of the insight team and the ability of the business to leverage the insight. We specialise in building efficient insight toolkits for new teams

Want smarter customer focus?
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We offer emergency
cover for your team

Clients often find it difficult to resource unexpected absence or urgent strategic projects. We specialise in flexible short-run insight team support, particularly where the team needs to temporarily augment its experience or capability

Got a resourcing issue?
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Say hello to the Sherpas

Unlike most external agencies, we don’t sit on the edges and offer light touch recommendations, we become part of your team and tackle your challenges collaboratively, from the inside, out.

Because we have been client-side professionals and know how to deliver customer information into your business, in ways that will create real impact and growth.

Our Team

Catherine Lloyd

Catherine Lloyd

  • Retail & shopper specialist
  • When not working with clients, likely to be getting muddy on an outdoor adventure…
Helen Tabrett

Helen Tabrett

Insight Director
  • Insight engagement specialist
  • When not working with clients, likely to be drinking a cool drink in a Cornish village pub…
Martha Knight

Martha Knight

Insight Director
  • Digital insight & strategy specialist
  • Former M&S & Virgin Media insight lead
  • When not working, likely to be travelling, dreaming about travelling, or blogging about travelling
Camilla Creswell

Camilla Creswell

  • Marketing insight specialist
  • Formerly Waitrose insight lead


We become part of your team
and tackle your challenges collaboratively,
from the inside, out.