Customer Closeness

Why is everyone talking about customer closeness?
Why is everyone talking about customer closeness?

It used to be the case that if you had leaner manufacturing, made higher quality products­­ or had superior distribution,

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Customer Closeness – telling you what you already know
Customer Closeness – telling you what you already know

Most businesses would agree “we have lots of data, but not a lot of insight”. We hear this echoed back

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Customer Closeness – Putting the ‘What’ before the ‘How’
Customer Closeness – Putting the ‘What’ before the ‘How’

So, you’ve decided that you need to get your business closer to its shoppers and you’re thinking about how to

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Customer Closeness – fancy methodologies need not apply
Customer Closeness – fancy methodologies need not apply

Many agencies have come up with fantastically creative ideas on how to get their clients closer to customers over the

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