The pandemic caused seismic shifts in the home improvement market. Changing use of home space, time to redecorate, lack of tradesperson availability, supply shocks and fluctuations in personal finance all combined to make for an entirely unpredictable market. We helped B&Q navigate the constantly changing landscape by setting up a regular customer mood monitor, combining robust quantitative measures with highly engaging qualitative enrichment designed to keep the business consistently informed and engaged on the rapidly changing needs of their customers