Laithwaites Wine

Building an Insight Toolkit

Laithwaites Wine had conducted a number of customer research projects over the years, but lacked a full time insight team and a cohesive programme of regular insight feeds.
We functioned as their temporary in-house team, audited their exiting research, plugged the most urgent gaps and built an insight toolkit for the future, designed to provide the right insights to facilitate their next phase of business growth


We implanted into the Laithwaites business and worked with stakeholders to rapidly understand the existing provisions and the key business questions to address


We developed a multi sourced, rounded programme of insight that balanced insight requirements with budget pragmatism. Our recommended plan addressed both the needs of today and tomorrow, future team structure and development as well as insight projects


We acted as the internal insight team, putting in place the core insight toolkit, working with other agencies to ensure every element utilised the right approach.

We helped Laithwaites act on its newly developed customer strategy by enriching understanding and working alongside key stakeholders to translate into business plans

Insight Sherpas are an experienced team of practitioners who can hit the ground running. They have worked seamlessly with the Laithwaites team, identifying key business needs and developing a pragmatic insight toolkit to support our growth plans. I highly recommend them

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