We answer your
big insight questions

Our people have all worked client-side, so we know it takes a safe pair of hands, an expert eye for data and a lot of heavy lifting to get the job done.

People bring us in for all sorts of projects; from state of the nation reports, customer strategy or segmentation work, to range reviews, propositions or mixed methodology projects.

We can run the whole thing end-to-end, from brief-writing to implementation, or pick up an existing project from whatever phase it’s at, to make sure it returns value for money.

And importantly, we know how to play well with the other kids to deliver! We’ll work collaboratively with your existing agencies and may even end up as honorary members of your insights team.

Insight Sherpas

Our Case Studies


Holland & Barrett

Customer Growth Strategy

Customer Growth Strategy Holland & Barrett needed to establish where their biggest source of customer growth would come from and how to unlock it, but didn’t have the right resource within the team to deliver this work. We provided the head office team with end to end support; from crystallising the exam question and agreeing the approach to running the project and delivering results.

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Dixons Carphone

Customer Proposition

Dixons Carphone, the parent company of Currys, PC World, iD Mobile and Carphone Warehouse needed to update and refresh its core brand proposition and brand look and feel to reflect the changing needs of the technology consumer. We delivered an iterative, mixed-methodology project that fed into each stage of the decision making against a tight deadline and complex stakeholder map

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John Lewis

Measuring lost opportunity

John Lewis wanted to re-launch its customer experience tracker. We recommended that in addition to tracking the experience of existing shoppers, the tracker be extended to track lost opportunity shoppers (JL customers in the market who chose not to make their most recent purchase in John Lewis).
The data has allowed John Lewis to not only optimise its experience for existing shoppers, but to understand the drivers of customers shopper elsewhere

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Post-pandemic strategy

The pandemic caused seismic shifts in the home improvement market. Changing use of home space, time to redecorate, lack of tradesperson availability, supply shocks and fluctuations in personal finance all combined to make for an entirely unpredictable market. We helped B&Q navigate the constantly changing landscape by setting up a regular customer mood monitor, combining robust quantitative measures with highly engaging qualitative enrichment designed to keep the business consistently informed and engaged on the rapidly changing needs of their customers

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